Holding an annual event revolving around beer – like our annual Prairie Brewfest – requires great care and responsibility. We keep this gathering short, fun, and social so people enjoy themselves but get home safely.
A community event like this also requires reassessment: Does the venue work? Can we get attendees in and out efficiently? Is the ticket price a good value? Will Brewfest lead to a better understanding of and support for the Foundation?
Fortunately, this event has become popular enough that people are generous with their feedback and advice. We’ve held three Prairie Brewfest gatherings, and each year we increase attendance by about 100 persons. The one we held Sept. 10 at Purgatory Creek Park, on a beautiful Saturday, attracted 503 ticket holders.
Last evening, Oct. 27, we gathered some of those participants around a table at Rustica Eden Prairie (the former Dunn Bros. Coffee on Eden Prairie Road) and asked them to give us honest input on how to grow Prairie Brewfest and make it even better.
Greg Konkel, Suzanne Walkes, Larissa Nelson, and Jeff Colaizy delivered – big time. (A few others who could not attend offered feedback and advice via e-mail – which is fantastic!)
Our focus-group participants offered opinions on such topics as the Brewfest venue, entertainment, ticket price, beer and food line-up, Foundation presence, overall value, and more.
Plus, we recruited a new member of our Brewfest organizing committee, and we developed some new relationships.
In other words, a lot was gained by just asking.
So, let me ask you: Do you have a comment or suggestion about how to make Prairie Brewfest better when it rolls around again on Sept. 9, 2017? If you do, send an e-mail to [email protected].
We appreciate your help and support. And we want you to know that you’re an important part of what the Foundation is, and what it does.